Burberry's Autumn/Winter 2021 collection wasn't just a showcase of clothing; it was a statement. This sentiment extends beyond the runway and into the campaign itself, a deliberate departure from traditional fashion photography that challenges established norms and rewrites the narrative surrounding luxury brand imagery. The AW21 campaign, shot by the iconic Mert Alas, masterfully juxtaposes pristine studio stills with candid shots captured during the runway show, creating a dynamic and multifaceted representation of the collection. This innovative approach allows for a deeper understanding of the clothes, the collection's ethos, and the very nature of fashion photography itself.
The Autumn/Winter 2021 Men’s Looks:
The AW21 collection for men showcased Riccardo Tisci’s signature blend of classic Burberry elements with contemporary, often rebellious, silhouettes. The collection was a study in contrasts – the rigid structure of tailored coats and sharp-shouldered blazers played against the relaxed fluidity of oversized knits and flowing scarves. This duality was mirrored in the campaign's imagery. The studio shots highlighted the meticulous craftsmanship and tailoring, emphasizing the luxurious fabrics and impeccable construction. The sharp lines of the tailoring were accentuated by the clean backgrounds, allowing the garments to speak for themselves. We see meticulously crafted trench coats, their iconic design subtly updated with contemporary details, standing as a testament to Burberry’s heritage. The use of bold colours, particularly deep reds, rich browns, and striking blues, was also a defining feature, providing a visual counterpoint to the more subdued tones of the classic Burberry palette. The campaign effectively captures this spectrum, showing the refined elegance of a tailored suit as easily as the effortless cool of a chunky knit sweater layered over a graphic tee.
Beyond the individual garments, the men's looks in the AW21 collection explored themes of masculinity and self-expression. The layering of textures and styles – a tailored jacket over a graphic sweatshirt, for instance – suggests a fluidity and complexity that moves beyond traditional notions of menswear. This is reflected in the campaign's candid shots, which capture the energy and movement of the runway show. These images, less polished and more spontaneous, showcase the clothes in action, revealing their versatility and wearability. We see models interacting, their postures and expressions conveying a sense of ease and confidence. This juxtaposition between the formal studio shots and the raw energy of the runway captures the essence of the collection: a sophisticated yet approachable blend of tradition and modernity. The men's looks weren't merely clothes; they were statements, and the campaign successfully conveys this message.
First Look at Burberry's AW21 Campaign Shot by Mert:
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